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I strongly believe in the power of User Centered Design to deliver the best user experience possible.
With over 19 years of experience at Image Tech, I have honed my UI and UX skills designing web and ecommerce projects for leading corporations and financial institutions in Ecuador.
As an independent UI and web designer, I have had the opportunity to collaborate with clients from all over the world, which has enriched my design perspective and given me the ability to adapt to a wide range of project requirements.
I am also skilled in facilitating Design Thinking workshops to help teams embrace innovation and drive transformative change within their organizations.
I am also a highly effective communicator and collaborator and I am able to clearly communicate my ideas to clients, engineers, and other team members.
Founder of iconiza.com, monitorica.com and member of Interaction Design Foundation.
UI / UX design projects
I’ve worked on for Image Tech
I’ve worked on for Image Tech
Designing experiences at Image Tech for web and e-commerce projects since 2003.
I'd like to feature some of the most relevant here.
Banco del Pacífico main website
Project overview
Redesign of the entire web experience and unifying two of its brands in a single web for one of Banco del Pacífico main corporate website. Design and development of web solution using Kentico CMS platform.
My role in the team
UI Design and part of the UX research team
Main design and prototyping tools
- Sketch
- Invision
Work done
- Benchmarking of local and international banks
- Interviews with stakeholders and departments of the bank
- UX Research using Customer Journey Maps
- UI Design of the website
- Prototyping of the entire workflow
- User testing and validation with working prototype based on tasks and scenarios
Website: www.bancodelpacifico.com
Online platform for new local airline
Project overview
Learning about the current booking and overall flying experience of travelers and designing a completely from the ground up web and booking solution for new local airline.
My role in the team
UI Design and part of the UX research team
Main design and prototyping tools
- Sketch
- Invision
Work done
- Benchmarking of local and international airlines web user experience
- Interviews with stakeholders and travel agencies
- Online workshop with the international booking system provider
- UX Research using Customer Journey Maps with the three identified User Personas to learn about their current experience.
- UI Design of the airline website and complete booking process
- Prototyping of the entire workflow
- User testing and validation with working prototype
UI Design for Xtrim store ecommerce
Project overview
Design and implementation of B2C eCommerce solution using VTEX platform for Internet provider and electronics store Xtrim.
My role in the team
UI Design and part of the UX research team
Main design and prototyping tools
- Sketch
- Invision
Work done
- Prototyping of the entire workflow
- UI Design of the web experience
- Iterations and final delivery
Website: tienda.xtrim.com.ec
UI / UX design projects
I’ve worked as a freelancer
I’ve worked as a freelancer
As a freelance UI and web designer, I have collaborated with clients from around the world on a variety of projects.
In-store ordering software for large retail
Project overview
Identifying issues, delivering better customer experience by optimizing processes and a complete UI redesign of the in-store product request and billing software for one of the largest retailers in Ecuador. Delivery of all design assets and full UX Research report.
My role in the team
UI Design and part of the UX research team
Main design and prototyping tools
- Sketch
- Invision
Work done
- Interviews and internal workshops with stakeholders and different areas of the company
- UX Research with sales agents and supervisors in actual stores
- UX Research with clients
- UI Design of the complete process
- Prototyping of the entire workflow
- User testing and validation with working prototype
- Iterations and final delivery
UI / UX redesign of Parqueo Positivo App
Project overview
This project was born out of a personal concern to explore improvements in the interface and user experience of an application that many of us use in the city. Parqueo Positivo is a service for paying parking meters in Guayaquil and Samborondón, Ecuador.
*I have no commercial affiliation with Parqueo Positivo or its brand. This is a personal project.
My role
UI and UX Design
Main design and prototyping tools
- Sketch
- Invision
Work done
- Question based research in social media about the current user experience
- Redesign of the entire UI
- Prototyping of the some parts of the process
- User testing and validation with working prototype
Web design and branding projects
I’ve worked as a freelancer
I’ve worked as a freelancer
As a freelance web designer, I have collaborated with many startups locally and abroad to design or re-design their websites.
I would like to feature these.
CEYM Mexico website design
Redesign and implementation of CEYM Mexico's website. Mexico.
www.ceym.com.mx
Bosque de Piedra housing project
Design and implementation of Bosque de Piedra's website and complete video production - Ecuador.
bosquedepiedra.info
The Sassi Coach
Design and implementation of Sassi Ochoa’s professional website.
thesassicoach.com
Liderazgo SER training
Design and implementation of website and video production. Florida - United States.
liderazgoser.com
Iconiza ®
I created this startup in 2007, designed the branding and the website. Worked for clients around the world remotely designing custom icons and user interfaces.
iconiza.com
Casa García Hotel Guayaquil
Design and implementation of Casa García Hotel in Guayaquil, Ecuador.
casagarciahotel.com
Monitorica
I created this startup and its branding in 2014. I presented it in Web Summit 2015 in Dublin. The project was not developed jet.
monitorica.com
Eventar
I co-created this startup and branding and designed the website. An event creation and management company in Ecuador.
eventar.ec
Icons and UI design
created at Iconiza
created at Iconiza
As founder and designer of Iconiza.com, I've worked with clients around the world creating icons and user interfaces for a wide range of Apps and desktop software.
